This past weekend, Bear Mountain, CA hosted the 2nd annual Hot Dawgs & Handrails event featuring an exceptional playing field of rails and blown snow with a tent village that doubled in size from last year. Over 4,000 eager snow fans battled hay, dust, and people to get an early view of what the…

Oakley Stylewars was run and won at Falls Creek over the week of Sept 14-20. Our aim was to present the biggest and most prestigious snowboarding event ever held in the Southern Hemisphere, and going by all the feedback we achieved our goal.

While a lot of work went into Oakley Stylewars, the…

How did Oakley get 3000 people and a clown on stilts to come to their massive movie premiere carnival party? It was easy; we gave them Free Red Bull Vodka’s, and “In and Out Burgers” while showing the highly anticipated world premiere of the Oakley Snowboard film “The…

Oakley, Inc. and Red Bull in conjunction with 1242 Productions today announced the upcoming release of “The Community Project”, a super 16mm and 35mm snowboarding film. Rather than the typical video format where each rider works towards an individual segment, this film is a group effort based…

It was a steaming hot weekend in Los Angeles for the 11th annual Summer X Games where the top athletes of skate, BMX, MX, wake and surf come to win the gold and make their mark. Both Staples and Home Depot centers crawled with spectators while Oakley athletes represented with huge success taking…